how i can bring value

What I offer

Turn big questions into clear direction.
Segmentation, JTBD, journeys, innovation; I build insights and frameworks that power decisions long after the project ends.

Strategic consumer research

Interim Insights Leadership

Step in. Level up. Move forward.
When you need extra capacity and a trusted leader, I step in seamlessly.With 15+ years building and leading insights teams, I plug in fast and strengthen your team from day one.

TRAINING & WORKSHOPS

Storytelling, JTBD, human insights, innovation. Taught in a way your team will actually use.
My sessions are practical, energizing, and built for immediate activation.

the insight astra difference

I’ve sat in your seat.
With years on the client side in consumer research and analytics and insights at major global brands, I understand financial pressures, decision cycles, and the realities of getting things done. I adapt fast and deliver what the business needs.

business acumen

No “off-the-shelf’ solutions.
I dig deep, ask the right questions, and get to the real why behind your challenges. Every solution is built specifically for your business, your consumer, and your goals.

true customization

REAL ACTIVATION

Insights don’t live in slides — they live in action.
I stay involved to help your team absorb, apply, and activate the work so the impact shows up in decisions, not just documents.

“A consumer-is-boss mind-set trains you to look at the world through other people's eyes. It helps you feel their hopes, dreams, frustrations, and desires.”

A.G. Lafley, Procter & Gamble CEO