The pandemic unequivocally shifted shopping behavior with online purchases increasing and new hybrid purchase methods emerging. I helped P&G understand what the new shopping journey looks like across major retailers in NA and delivered a new comprehensive journey map.

Gen Z is redefining the entire marketing funnel. P&G wanted to get an in depth view of the shopping behavior of this important demographic. I developed a turnkey Jobs To Be Done (JBTD) framework for the Gen Z Shopper that shaped P&G’s global brand and go-to-market strategy.

What does Nike Golf brand stand for in the post Tiger Woods era? How has Golf Culture evolved? Using social listening and cultural analysis I was able to define the new Golf Personas and cultural trends that defined Nike’s Golf new brand strategy era.

Trademark storytelling training, trusted by companies like P&G and Microsoft, tailored to your teams’ individual needs. Elevate your business story and maximize impact.

As a leader who has established new teams and functions I can step in to build your insights department, fill capability gaps and up skill insights and marketing teams.

From lighthouse innovation to strategic vision sessions. Sometimes it’s about bringing the right people in the room with the right stimuli in order to spark big ideas.