I’m an insights leader and brand strategist with a Master’s in Behavioral Economics from the London School of Economics, where my obsession with one question truly began: what really drives human choice?

That curiosity set me on a 15+ year global journey across Fortune 100 companies, helping brands cut through noise and uncover the human truths behind buying, switching, loving, and staying loyal.

Here’s what I’ve learned everywhere I’ve worked:
Most companies don’t lack data they lack clarity.

That’s where I come in. Companies like Procter & Gamble, Nike and First Tech have trusted me with their most complex questions, such as stretching brand equity, launching in whitespaces, expanding their brand portfolio, uncovering underserved consumer segments, optimizing advertising efficciency.

I have helped billion dollar brands like Gillette, Braun, Olay, Secret, Old Spice, Tide, Nike and others move from flat to double digit growth.

If you’re trying to unlock growth, sharpen your strategy, or understand your consumer on a deeper level, I’m here to make that path unmistakably clear.