Worldclass consumer insights
What I offer
Turn big questions into clear direction.
Segmentation, JTBD, journeys, innovation; I build insights and frameworks that power decisions long after the project ends.
Strategic consumer research
Interim Insights Leadership
Step in. Level up. Move forward.
When you need extra capacity and a trusted leader, I step in seamlessly.With 15+ years building and leading insights teams, I plug in fast and strengthen your team from day one.
TRAINING & WORKSHOPS
Storytelling, JTBD, human insights, innovation. Taught in a way your team will actually use.
My sessions are practical, energizing, and built for immediate activation.
Who I AM
Hi, I am Mirena Zannou a Seattle based insights and brand strategist who’s built a global career by chasing human truth across continents.
For 15+ years, I’ve worked in Fortune 500 companies like P&G and Nike and helped major brands cut through noise and get to what really drives choice, loyalty, and growth.
If your challenge is complex, urgent, or high-stakes, I’m the partner who brings focus, confidence, and a roadmap forward.
the insight astra difference
I’ve sat in your seat.
With years on the client side in consumer research and analytics and insights at major global brands, I understand financial pressures, decision cycles, and the realities of getting things done. I adapt fast and deliver what the business needs.
business acumen
No “off-the-shelf’ solutions.
I dig deep, ask the right questions, and get to the real why behind your challenges. Every solution is built specifically for your business, your consumer, and your goals.
true customization
REAL ACTIVATION
Insights don’t live in slides — they live in action.
I stay involved to help your team absorb, apply, and activate the work so the impact shows up in decisions, not just documents.